Quoting Dialcaliper:
There's no such thing as multiple ground locations - there is always a single spark that jumps to the closest location. The purpose of having more exposed surface or multiple ground locations is that repeated arcing causes the ground to slowly erode back - when this happens, the spark starts jumping to the alternate electrode that is now the closest. Spark plugs "wear out" when the gap becomes too large to spark properly. With a regular copper plug, you can simply regap the plug when this happens, and pop it back in, but it means that as the plug wears down, you will be running too large of a spark gap, meaning more misfires, reduced spark performance, etc. Having redundant spark grounds means your plugs will remain at the correct gap for a longer period of time.
Quoting jepherz:
Keep in mind that I don't know much about the specifics of spark plugs when reading this, but:
Doesn't having 3 ground locations possibly make your spark less strong? And if it does, isn't the point of the spark plug to ignite the air/fuel mixture within the cylinder? If your car is not misfiring even under high load, I don't see how paying more for spark plugs can possibly help. Their materials may be better, which allow them to last longer but everything I have read says "use NGK plugs in Japanese cars" essentially. Also, with the ease of our spark plug changes, I have no problem buying the $1.99 plugs once every few years!
+1
The way I see it, these allow you to go longer between plug changes in an ideal world. But changing plugs isn't really that hard and it gives you insight to how the engine is behaving so I say stick with NGK.