It doesn't really matter just as long as you're using new fluid, and start with the rears. Get some speedbleeders so you don't have to keep cracking and tightening the bleeder screws after each pump. These also allow you to do it yourself, since the check valve closes with the up-stroke of the pedal and won't let any air into the calipers.
While on this topic, what are some symptoms of the master cylinder going south?